Your Instagram Posting Price is the price for you to post sponsored content on your Instagram feed, as well as allowing the brand to use the content on their own channels.
Your Branded Content Price is the cost for you to provide content to a brand for them to utilize on their own channels how they please. Essentially, you’re helping them create content for their social feed, websites, and other marketing activities. If the brand wants to use this content for any other purposes, an additional extended license will be negotiated by the #paid team on your behalf and presented to you for approval.
Typically the Branded Content Price is lower than the Instagram Post Price. Part of your compensation is for the brand is to use your likeness and your social media accounts to promote themselves.