What are Post Insights?
Congratulations on successfully posting your content! Now let's take a look at how they performed. The two metrics we are looking for and reporting on are Post Reach and Post Impressions.
Reach refers to the total number of people who have seen your post 👥. If 200 people have seen your post, that means your post's total reach is 200.
Impressions refer to the number of times your post has been displayed on a screen 👀. If your post from the previous example pops up on those people's screens 500 times, that means the total number of impressions for that post is 500.
Recording Post Insights for Instagram Stories
Record the views and impressions for each story segment you post by taking a screenshot. Make sure the "views" and "impressions" are visible in one single screenshot.
Recording Post Insights for Instagram In-Feed Content
Record the reach and impressions for each photo you post by clicking on view insights on the post, and taking a screenshot. Make sure to pull the tab up so the bottom section is visible and the "reach" and "impressions" are visible in one single screenshot.
⚠️ Important: Recording and uploading your Post Insights on #paid is a required step. Once your Post Insights Screenshots have been approved, you will be entered into the payment cycle 💸.