What are Post Insights?

Congratulations on successfully posting your content! Now let's take a look at how they performed. The two metrics we are looking for and reporting on are Post Reach and Post Impressions.

Reach refers to the total number of people who have seen your post 👥. If 200 people have seen your post, that means your post's total reach is 200.

Impressions refer to the number of times your post has been displayed on a screen 👀. If your post from the previous example pops up on those people's screens 500 times, that means the total number of impressions for that post is 500.

Recording Post Insights for Instagram Stories

Record the views and impressions for each story segment you post by taking a screenshot. Make sure the "views" and "impressions" are visible in one single screenshot.

If you are trying to find your post insights for your stories after 24h, go to your profile and tap on the three lines at the top right side of your profile page. Click on archive, and then tap on the story that you need post insights for and capture the screenshot accordingly (again, ensuring that both "reach" and "impressions" are in the frame).

Recording Post Insights for Instagram Photos

Record the reach and impressions for each photo you post by clicking on view insights on the post, and taking a screenshot. Make sure to pull the tab up so the bottom section is visible and the "reach" and "impressions" are visible in one single screenshot.

Ultimately, due to new updates on Instagram, you will also see a post insights page that looks like the following:

Please ensure that the full page is loaded to ensure that "reach" and "impressions" are visible when taking a screenshot.

Recording Post Insights for Instagram Carousels

Record the reach and impressions for each carousel you post by taking a screenshot. Make sure the "reach" and "impressions" are visible in one single screenshot.

Recording Post Insights for Instagram Videos

Record the reach and impressions for each video you post by taking a screenshot. Make sure the "reach" and "impressions" are visible in one single screenshot.

⚠️ Important: Recording and uploading your Post Insights on #paid is a required step. Once your Post Insights Screenshots have been approved, you will be entered into the payment cycle 💸

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