Ensure you know your answers to the following prompts:
1. Key Metric of Success
What is your Key Metric of Success? This will help determine what creators to use for a campaign and what style of content to create.
2. Brand Guidelines
Does your brand have particular guidelines that must be uniform across all content?
a. Photography rules - ex: required angles, lighting, aspect ratio, colours
b. Overall content look - ex: is imagery modern/bright or rustic/dark?
c. Backgrounds/Settings - ex: can content be shot outside, in a park, inside? Is greenery allowed?
d. Accessories - ex: if its a beverage product, should it be served in a mason jar or a glass?
e. Legal watch-outs - ex: alcohol (insert link), kids under 8 cannot be included
3. Ideal Creators
Come with a minimum of 2-3 profiles of creators who embody exactly who you want to work with.
Prepare sample imagery/videos to inspire the creators and let them know exactly what you are/are not looking for. These can be sourced from past digital and social campaigns or general inspiration content that conveys the theme of your brand.