In this lesson you will learn:

  • What is follower health

  • How to distinguish between real and fake followers

A common concern that brands have with working with influencers is that they often buy their followings. 

Part of our ethos here at #paid is to connect brands with reliable creators, and part of that implementation is the follower health score. Essentially, it calculates the percentage of real followers of a creator over their total number of followers.

How does #paid calculate Follower Health?

We offer an automated service that can classify a follower as fake based on behaviour you've also likely been able to vet, such as their following to follower ratio, their post frequency, if they post the same picture multiple times, if they use language that bots tend to use, or post in different languages, or if the only people that follow them seem to also display abnormal patterns.

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