In this lesson you will learn:

  • The two types of campaigns when collaborating with brands on #paid

  • The difference between Brand Direct vs. Managed by #paid

  • Important things to note about each campaign


There are two types of campaigns when collaborating on #paid: Brand Direct and Managed by #paid.

1. Brand Direct

These campaigns are managed directly by a brand who is using the #paid platform to collaborate with creators. After the initial setup, all communication and feedback goes directly to the brand you are collaborating with. These brands vary in experience. Some brands might be experts who have lots of experience collaborating with creators, while others might be new to collaborating with creators. The #paid team still monitors these campaigns; however, most of your communication will be directly with the brand you are working with. The brand will chat with you, approve your content (or leave feedback), and if applicable, run whitelisting to share your content to a wider audience through your handle.

You will still be paid directly by #paid, through direct deposit or PayPal (depending on your preference in settings), and can expect fair prices and timely payments.

You can identify a Brand Direct campaign through the following label:

2. Managed by #paid 

These campaigns are managed by the #paid team on behalf of the brand you're collaborating with. The #paid team acts as an extension of the brand to provide additional bandwidth coordinating the execution of the campaign. All communication and feedback will be communicated directly to the #paid team, who are experts at collaborating with creators. If, as part of the campaign, we are whitelisting your content to share it with a wider audience through your handle, the #paid team will be executing this portion of the campaign. 

You will be paid directly by #paid, through direct deposit or PayPal (depending on your preference in settings), and can expect the fair prices and timely payments you're used to.

You can identify a Managed by #paid campaign through the following label:

Happy collaborating!

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