In this lesson you will learn:

  • What is a Creator Licensed ad

  • Difference between Creator Licensing and boosting/promoting


What is a Creator Licensed Ad?

Creator Licensed ads leverage the creator's likeness (their @handle) and the content they created and can be executed directly in your Ad Account.

Consumers see a message from a creator, who they trust—rather than a brand. This is a fundamental shift in the perception of paid social ads. Creator Licensed ads can be ran on both Facebook & Instagram through the creator handle. These ads can be placed on newsfeed, explore page, stories & more. 

Also note, Creator Licensing (previously known as Whitelisting) is different than "boosting" or "promoting". 

Boosting & promoting uses the creator's organic post rather than creating an ad from scratch.

With Creator Licensing (previously known as Whitelisting), you are able to create a new ad leveraging the creator content that is moved over from #paid using the integration. 

This is better for creators & brands. 

  • Creator's organic engagements are not affected by Creator Licensing.  

  • Brands who run Creator Licensing on content are able to test multiple iterations of the same ad to further discover and optimize accordingly. 

Here are some examples of Creator Licensed ads:

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