What is a Whitelisted Ad?
Whitelisted ads are a better performing paid-social ads, which leverage the creator's likeness (their @handle) and the content they created for the organic portion of your campaign.
Consumers see a message from a creator, who they trust—rather than a brand. This is a fundamental shift in the perception of paid social ads. Whitelisted ads can be ran on both Facebook & Instagram through the creator handle. These ads can be placed on newsfeed, explore page, stories & more.
Also note, whitelisting is different than "boosting" or "promoting".
Boosting & promoting uses the creator's organic post rather than creating an ad from scratch.
With whitelisting you are able to create a new ad leveraging the creator content that is moved over from #paid using the integration.
This is better for creators & brands.
Creators organic engagements are not affected by whitelisting.
Brands who whitelist content are able to test multiple iterations of the same ad to further discover and optimize accordingly.
Here are some examples of whitelisted ads:
