This article will take you through a crucial list of Do's & Don'ts that will help your alcohol brand run a successful Creator Media campaign.
Consistent requirements for all types of alcohol brands
Content Setting
Don't create content that is tied to reckless drinking imagery (sitting on the rooftop of a car drinking)
Don't create content in public places, such as: parks, beaches, town squares. If you want to use an outdoor space, ensure it is a private backyard, rooftop or balcony
Don't create content showcasing alcohol usage while operating a vehicle, such as: cars, trucks, boats, bikes, water toys (ex. tubes)
Legal Drinking Age
Don't create content that features children or anyone under the legal drinking age in the respective province/country in which the campaign is posting in
Don't forget to consult with your local liquor regulation board as the legal drinking age differs between various provinces and/or countries
Consumption
Don't create content that showcases overly gregarious people in settings where excessive consumption can be inferred (groups doing shots, partying)
Don't create content that features more alcohol bottles/cans than people in the image
Don't create content that features the bottle or glass of alcohol less than 3/4 full
Don't create content that features the alcohol being consumed
Post Timing
Posts cannot go up prior to 11AM in the creators' local time zone
With the above requirements taken into account, you are prepared to embark upon your first alcohol campaign.