With a strong summary, you're able to provide insight into your campaign objectives and ideas to your target audience in a clear, concise yet interesting way. Remember that this summary is the first insight into your brand that a creator has so it is important to convey your goals in such a way that generates interest from the right creators. Consider the following points when brainstorming what you want to say:
Make your campaign name exciting! Creators in our network are more likely to respond with campaign names that are fun and enticing! (Be sure to include your brand name though!)
Tell creators who you are and what your story is! What do they need to know about your brand to get them excited to raise their hand and participate?
At a high level, set expectations for your campaign. What do you want the content to look like? What are you looking for from creators? Should they be telling a story? Shooting only the product? Be at a certain location or setting?
Get them excited! Be friendly and authentic to who your brand is!
Hot tip: Got a promo video? Share this! Or include links to your brand’s site or IG account! Give creators a visual reference to what they’re applying to!
Here is an example of a really strong campaign summary:
BRAND A is the 3D Laser Printer that brings your ideas to life in minutes. It’s science, but it feels like magic.
Check out @IGHANDLE to see what’s possible.
With BRAND A on your desk, you can create products you love using wood, leather, fabric, glass, metal, chocolate - yes, we said chocolate - and so, so much more. With the touch of a button, your designs turn into finished products - and your ideas turn into reality.
Examples of easy-to-make BRAND A prints that audiences love:
- leather wallets
- custom jewelry
- personalized gifts
- party and wedding decor
- home decor
- costumes ready for Comic-Con
- musical instruments
We’re looking for talented creators to make magical things with BRAND A that will blow audiences away! The thing is, lasers are cool. So between your creativity and BRAND A's technology, that’ll be a breeze.
We have a hunch you are quite the creative guru. Maybe you’re a DIYer who’s renovating your next big thing, a lifelong crafter who’s ready to uplevel, or a tool head who’s always looking to discover the next big thing. If you already love creating things – and your audience already loves what you create – you’ll love BRAND A.
**Raise your hand if you know exactly what your first BRAND A project would be. We can’t wait to hear what you want to make first! Please include this within your hand-raise message to us and if possible, please include 1-2 concepts for content ideas so that we can make sure that you are the right fit for us.**
For a strong reference of the sort of projects, we would like to see from you make sure to check out @IGHANDLE. If that's up your ally, we would love to hear from you!