There are two main types of collaborations through #paid, Instagram Posts and Just Content.
When you're working on an Organic collaboration, you are paying for creators to create content and post it on their social feed(s). Unless otherwise noted, this type of collaboration also includes 12-months of social rights for the brand to use the content
What are social rights?
When a brand has social rights to your content, this allows them to post the content organically on their own social media channels such as Instagram, Facebook, TikTok, etc.
All collaborations done through #paid include one year (12-months) of social rights to that content.
When you're working on a Just Content collaboration, you are paying creators to create content for you to use on your digital channels and the content won't be posted to the creator's social feed(s). Essentially, you're just asking for content to use on your digital profiles, websites, and other marketing activities that include content leveraged for paid ads.
Unless otherwise noted, this type of collaboration includes 12-months of social rights and 6-months of digital rights for the brand to use the content
What are Digital Rights?
When a brand has digital rights to content, this allows them to use the content on their digital channels such as their website, email newsletter, or paid ads.
How Does This Impact the Rates I'm seeing?
Generally, creators are setting their rates lower for Just Content deliverables as they are not posting directly on their feeds. Note: Certain verticals that leverage an obvious likeness, such as beauty, will often have equal or higher rates