In this lesson you will learn:
What you need to know about content specifications and formatting
What is an aspect ratio
Content specifications required for each content deliverable
How to check your file's dimensions/aspect ratio and info
What is "aspect ratio" anyways?
Aspect ratio describes the ratio between the width and height of an image or screen.
A 1:1 aspect ratio, for example, is a square.
The first number always refers to the width, and the second number refers to the height.
In-feed post info:
(Video, Photo, Carousel)
Aspect Ratios Allowed: 4:5 to 1.91:1
Video Sound: Optional, but recommended
Maximum File Size: 250MB
Resolution: At least 1080 x 1080 pixels
See more info here.
Stories Info:
File Type: MP4, MOV, or GIF
Aspect Ratio: 9:16
Video Captions: Optional, but recommended
Video Sound: Optional, but recommended
Maximum File Size: 250MB
See more info here.
How to check your file's dimensions/aspect ratio and info:
Step 1: Download the file
Step 2: Right-click on the file and choose “Get Info”
Step 3: Check the "dimensions"