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Agencies
Agency best practices and resources for working with the #paid team
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18 articles in this collection
Written by
Danielle Cassin,
Shannon Romoff,
Tony Yu
and 2 others
How to Set-Up a Successful Travel Campaign
Here are a few best practices and considerations to keep in mind when running social campaigns with travel
Written by
kristina Kuleshoff
Updated over a week ago
Best practices for alcohol brand campaigns
Alcohol campaigns have a few important rules and regulations to follow so you can have a successful campaign
Written by
Danielle Cassin
Updated over a week ago
#paid Campaign (Process/Best Practices)
Kick Off Call Preparation
What you need to know before your Kick Off Call
Written by
Danielle Cassin
Updated over a week ago
What is my Campaign Key Metric of Success?
Learn how to define your Campaign Key Metric of Success
Written by
Danielle Cassin
Updated over a week ago
Best Practices for Automotive Campaigns
Learn to flawlessly execute your first car campaign.
Written by
Justin Zychowicz
Updated over a week ago
Best practices around exclusivity
Exclusivity is an agreement between your brand and creator to not work with competitors for a period of time
Written by
Shannon Romoff
Updated over a week ago
Writing your creator campaign brief (example)
How do you create an effective creator campaign brief?
Written by
Tony Yu
Updated over a week ago
Creators
What is Follower Health?
How do we distinguish between real and fake followers?
Written by
Shannon Romoff
Updated over a week ago
Establishing your creator pool
How do you work with your client to develop a healthy creator criteria?
Written by
Tony Yu
Updated over a week ago
Platform
What does the $ sign mean?
What does the $ sign mean?
Written by
Danielle Cassin
Updated over a week ago
What does it mean if a creator is a "Top Match" for my campaign?
Learn what the ✓ sign means when reviewing your creator handraise options.
Written by
Danielle Cassin
Updated over a week ago
How do I leave feedback and approve content?
When content is submitted by creators, it's simple to provide feedback and approve the post.
Written by
Shannon Romoff
Updated over a week ago
How do I add a Guest or Team Member to my campaign?
You can add a Guests to any campaign in your dashboard
Written by
Shannon Romoff
Updated over a week ago
How is “Projected Organic Performance” calculated?
Written by
Shannon Romoff
Updated over a week ago
Paid Amplification
How do I select content for Creator Whitelisting?
How to select content that will deliver the highest impact on your campaigns objectives
Written by
kristina Kuleshoff
Updated over a week ago
Ways to leverage the Facebook Pixel
Learn the many use cases for a Facebook Pixel.
Written by
kristina Kuleshoff
Updated over a week ago
How to Share Pixels With Your Advertising Partners
Learn how to share your brands website activities to target their audiences better
Written by
kristina Kuleshoff
Updated over a week ago
Content
Best practices for repurposing creator content
Brands have social rights to all of the content produced on their program for up to 1-year.
Written by
Shannon Romoff
Updated over a week ago