Agencies

Agency best practices and resources for working with the #paid team

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18 articles in this collection
Written by Danielle Cassin, Shannon Romoff, Tony Yu and 2 others

How to Set-Up a Successful Travel Campaign

Here are a few best practices and considerations to keep in mind when running social campaigns with travel

Written by kristina Kuleshoff
Updated over a week ago

Best practices for alcohol brand campaigns

Alcohol campaigns have a few important rules and regulations to follow so you can have a successful campaign

Written by Danielle Cassin
Updated this week

#paid Campaign (Process/Best Practices)

Kick Off Call Preparation

What you need to know before your Kick Off Call

Written by Danielle Cassin
Updated over a week ago

What is my Campaign Key Metric of Success?

Learn how to define your Campaign Key Metric of Success

Written by Danielle Cassin
Updated over a week ago

Best Practices for Automotive Campaigns

Learn to flawlessly execute your first car campaign.

Written by Justin Zychowicz
Updated over a week ago

Best practices around exclusivity

Exclusivity is an agreement between your brand and creator to not work with competitors for a period of time

Written by Shannon Romoff
Updated over a week ago

Writing your creator campaign brief (example)

How do you create an effective creator campaign brief?

Written by Tony Yu
Updated over a week ago

Creators

What is Follower Health?

How do we distinguish between real and fake followers?

Written by Shannon Romoff
Updated over a week ago

Establishing your creator pool

How do you work with your client to develop a healthy creator criteria?

Written by Tony Yu
Updated over a week ago

Platform

What does the $ sign mean?

What does the $ sign mean?

Written by Danielle Cassin
Updated over a week ago

What does it mean if a creator is a "Top Match" for my campaign?

Learn what the ✓ sign means when reviewing your creator handraise options.

Written by Danielle Cassin
Updated over a week ago

How do I leave feedback and approve content?

When content is submitted by creators, it's simple to provide feedback and approve the post.

Written by Shannon Romoff
Updated over a week ago

How do I add a Guest or Team Member to my campaign?

You can add a Guests to any campaign in your dashboard

Written by Shannon Romoff
Updated over a week ago

How is “Projected Organic Performance” calculated?

Written by Shannon Romoff
Updated over a week ago

Paid Amplification

How do I select content for Creator Whitelisting?

How to select content that will deliver the highest impact on your campaigns objectives

Written by kristina Kuleshoff
Updated over a week ago

Ways to leverage the Facebook Pixel

Learn the many use cases for a Facebook Pixel.

Written by kristina Kuleshoff
Updated over a week ago

How to Share Pixels With Your Advertising Partners

Learn how to share your brands website activities to target their audiences better

Written by kristina Kuleshoff
Updated over a week ago

Content

Best practices for repurposing creator content

Brands have social rights to all of the content produced on their program for up to 1-year.

Written by Shannon Romoff
Updated over a week ago